🧺 Transforming Poplin’s social media into a brand growth engine

RESULTS

340

Media Hits

DELIVERABLES

🧑 Ambassador Program

Instead of chasing high-cost sponsorships, we identified creators who genuinely loved the brand and offered them early access, exclusive perks, and tailored support to make sharing Poplin feel personal and valuable. We amplified those already talking about Poplin, found small ways to surprise and delight them (from thank-you notes to unexpected laundry credits), and shifted our content strategy to spotlight relatable, UGC-style moments. The result? Increased awareness, deeper brand love, and community-powered momentum at a fraction of the traditional spend.

CAMPAIGN HIGHLIGHTS

Poplin is America’s first and only national laundry app. They make getting your laundry done as easy as ordering an Uber.

Attentio worked closely with Poplin to engage customers and drive new business by bringing the company’s stale and dated social accounts to life.

By giving Poplin a more human voice, leveraging UGC, and activating ambassadors, Attentio turned Poplin’s community into a meaningful growth engine.

100x+

ROI for Each Campaign

Millions

In Directly Attributable Revenue

🤝 Community Engagement

By treating every comment, DM, and tag as an opportunity, we turned Poplin’s social channels into a living, breathing extension of the brand. Our team actively monitored conversations, responded in real time, and slid into the DMs of momfluencers and everyday users alike to surprise them with Poplin credits, custom discount codes, or just a heartfelt thank you. We made it a priority to share and celebrate UGC—from beautifully staged laundry moments to chaotic “before” shots—elevating real people as the heroes of our brand story. This human, high-touch approach not only drove record engagement but helped transform Poplin into a beloved, responsive presence in our community’s daily lives.

📢 UGC Campaigns

By developing a prized UGC (user-generated content) program that prioritized real customer stories over polished brand messaging, we helped Poplin shift its marketing from selling features to celebrating the benefits it brings to everyday lives. We built campaigns around the way Poplin transforms everyday routines, surfacing engaging (and hilarious) content for the community.