HIPCAMP’S
CANADIAN LAUNCH
⛺ Ushering in a new way to camp and glamp across Canada
RESULTS
426
20%
Media Hits
Lift in Direct Traffic
DELIVERABLES
🎯 Big Brand Moment
Leveraging a news-making big brand moment - Canada’s Best Summer Job - we secured widespread syndicated media coverage across print, online, radio and TV, ensuring Hipcamp repeatedly landed on Canadians’ radars.
CAMPAIGN HIGHLIGHTS
Hipcamp opens access to more than 5 million acres of the world’s most beautiful private land to create magical new places for people to camp.
By leveraging a 3-pronged launch strategy involving influencers, traditional earned media, and a daring media stunt, we put Hipcamp front and center across Canadian tech, lifestyle, and travel media for an entire summer.
By the end of the launch campaign, Canadian media were calling Hipcamp, “One to watch!”
1.6M
Potential Reach
📢 Media Relations
Spotlighting Hipcamp’s unique offering in Canada, we secured highly-targeted business, tech, and travel coverage across the nation.
10%
Increase in Social Followers
🤳 Influencer Campaigns
By identifying and engaging 15 influencers to showcase the best of Hipcamp in Canada, we grew brand awareness, drove new bookings, and increased our social followers by 10% during the six-week campaign.
