⚡Electrifying the launch of Grounded’s 3 fully-electric modular RVs

RESULTS

340

Media Hits

DELIVERABLES

🚐 Industry Research

We started with in-depth research to understand the storytelling opportunity and learn where competitors were winning (and missing out). This research led us to develop an extremely robust and unexpected media list that helped us secure great wins for Grounded across outlets like Forbes, Fast Company, Business Insider, and more.

CAMPAIGN HIGHLIGHTS

Grounded is a Detroit-based mobility innovation startup that supports a future where people can live and work sustainably from anywhere.

Attentio worked closely with Grounded to execute three wildly successful product launches from 2023-2024.

By sorting what SHOULD be said from the mountain of what COULD be said, we charged up Grounded’s balance sheets with millions in directly-attributable revenue.

100x+

ROI for Each Campaign

Millions

In Directly Attributable Revenue

📢 Media Relations

We spotlighting Grounded’s historic first-to-market electric RVs through embargoed pitching, press kit development, photography, press visits, and targeted pitching across clean tech, automotive news, tech, trade, and design publications, resulting in widespread earned coverage across print, online, and TV stations locally and nationwide.

🎓 Media Training

By developing a robust spokesperson training program which included: brand talking points, Media Relations 101 training, Rude Qs, and mock interviews, we ensured Grounded’s CEO was well prepared for both friendly and challenging interviews.